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...fenwick - newcastle
Working with Fenwick we completely overhauled the Ladieswear department on the first floor of their Newcastle site.
The brief was a challenging one: to create a modern, vibrant environment that would appeal to the increasingly sophisticated young market in Newcastle, whilst not alienating their core, loyal clientele that has been built up over the years.
The solution was an elegant, and vibrant department, housing a wide variety of merchandise and brands: from the Shoe Studio to Miss Sixty and Diesel, all tastes have been catered for.
As a result of the refurbishment, the client enjoyed a steady increase in business and concessions base.